How to Persuade People to Change Their Behavior
Article: https://hbr.org/2020/04/how-to-persuade-people-to-change-their-behavior Directives aren’t particularly effective in driving sustained behavior change because we all like to feel as if we are in control of our choices. We avoid doing what they suggested because we don’t want to feel like someone else is controlling us. Our innate anti-persuasion radar raises our defenses, so we avoid or ignore the message …